The New York Times

I’ve never really thought of a font like paleography because it only makes me feel an ancient history deeply, and I’ve only seen it in traditions.

However, when I saw this logo in the cutting metallic material sign installed on an entrance of the modern building , I realized the beauty of design in the type face.Then as I closely looked at the logo in the paper & website, I felt this was carefully refined into details that has its modern sophistication.

Even if paper made “news paper” disappears in the future, I believe the logo will still be existed and continue to be refined by generations.